Google Elevate is a company-wide intake system designed to receive big ideas from Googlers and streamline the resulting feedback system. To accommodate their new structural changes, the Google People Ops team needed a new site designed to attract and engage Googlers across the company.
A video camera app changing the visual world and television as we know it. Watch shows on-demand by your favorite creators. Create and share shows of your own with outstanding visual effects or collaborate with others by remixing together. No subscriptions. No advertisements. No propaganda.
Elevate serves as intake system for all Googlers across the company, and because of that we came up with two different creative approaches. The first incorporated pulse elements to represent People Ops having their finger on the pulse of current company happenings. The second - and later chosen idea - was based on the pneumatic tubes used in banks, to represent messages being carried across the corporation.