GOOGLE ELEVATE

Google People Ops approached us to redesign their internal site. Elevate serves as intake system for all Googlers across the company, and because of that we came up with two different creative approaches. The first incorporated pulse elements to represent People Ops having their finger on the pulse of current company happenings. The second - and later chosen idea - was based on the tubes used in banks, to represent messages being carried across the corporation.

Agency: Left Field Labs | Designers: Sophie Nolan & Cameron Sprunk

GOOGLE FOR PUBLISHERS

Businesses all over the world use Google Ads to bolster their business and drive traffic to their sites. Google for Publishers came to us to update their site so that they could continue to highlight the people behind those businesses. Hand-drawn design elements like icons and underlines were chosen to mimic the intimate feeling of reading someone's handwritten story.

Agency: Left Field Labs | Designers: Sophie Nolan & Cameron Sprunk

GOOGLE PAY

Google Pay approached us to redesign their in-store ads at CVS. Straying from the traditional Google build-from-white design, we landed on an eye-catching blue look with grocery elements incorporated.

Agency: Left Field Labs | Designers: Sophie Nolan & Cameron Sprunk

Following positive reception from the cart ads, we were asked to redo the in-store kiosks as well. The campaign can be found at participating CVS locations nationwide.


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